LEGO was not always the plastic block system it is today. Its humble origins emerged in the workshop of Ole Kirk Christiansen, a poor carpenter from Billund, Denmark. Its innovative family business matured to become one of the most respected toy companies in the world. It was not until 1934 that the name LEGO was coined by Christiansen which means "play well." Ole Kirk adapted to the changes and began producing plastic toys. One of the first modular toys produced by LEGO was a truck which could be disassembled and reassembled. Are you a big fan of Lego toys? Get the now with LEGO SHOP discount code, promo and voucher codes. 

It was not until 1949 that inter-connectable plastic blocks were developed, which led the company to fame. These "automatic building blocks", made of cellulose acetate, were developed in the style of traditional wooden blocks, which could be stacked on top of each other. LEGO brought the revolutionary concept, however, was the fact that plastic blocks could be "locked" together. Each block had several flat buttons on its upper face and a rectangular hollow bottom. By connecting the upper and lower faces of two blocks it was possible to hold them together. In 1953, these blocks got a new name: LEGO Mursten or "LEGO blocks".

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 The use of plastic for the manufacture was not well received by sellers and consumers of the time. It was considered then that plastic toys could not replace wooden toys. Godtfred got the idea of ​​a toy system. It was not until 1958 that the design of the current blocks was developed. The blocks were improved with hollow tubes in their lower face. This change allowed more support at the base, greatly improving the ability to bind and its versatility. The Lego brand is an emblematic Danish toy firm that has achieved international success and recognition thanks to its iconic inter-connectable plastic blocks that have developed the ingenuity of generations of children with their constructions. The magic of Lego toys is here with LEGO SHOP promo code at Voucher Pro. 

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