It all began more than 30 years ago, in 1982. In a small jewelry store in a modest district of Copenhagen, Denmark, goldsmith Per Enevoldsen and his wife Winnie begin the adventure of what will become PANDORA. The couple often traveled to Thailand in search of costume jewelry and ornaments to trade in. And since the demand for their products improved, they decided to progressively focus on wholesaler activity taking place in Denmark. In 1987, after several successful years as wholesalers, distribution activities ceased and the company moved into larger premises. Meanwhile, the first designer joined the company and began to focus on creating his own jewelry. In 1989, the company decided to start making jewelry in Thailand. In 2000, it launched the concept of charms bracelet on the Danish market. The company started exporting internationally, integrating new markets such as the United States in 2003 - now the largest market in the world, whereas, Germany and Australia in 2004. It has rapidly expanded its presence in the Scandinavian market to an international market.  It operates an integrated vertical business model, from in-house design and production to global marketing and direct distribution in most of its markets. Today, the brand takes a leadoimg position in more than 80 countries on six continents selling its jewelry through its 10,300 outlets, including 1,100 concept stores. We have 13 offices worldwide and employ more than 8,500 people, including 5,900 in Gemopolis, Thailand, where the company manufactures its jewelry. The mission today is to offer women around the world a world of high quality, authentic jewelry, modern and hand-finished, at affordable prices, which invite women to express their individuality. All women have a personal story to tell - a collection of special moments that make them unique. That's why we celebrate these moments. That's why we say these moments are unforgettable. Enjoy Pandora coupon codes.