Groupon is one of the largest American e-commerce marketplace offering deals and savings. This sales platform for promotional services and products continues to surprise its customers. Just two years after its creation, its estimated value of $ 6 billion. It is a major player in e-commerce presenting the key points of its business model. Get the best promotional offers focused on the leisure market. The model is built on event-driven group buying and ultra-competitive couponing. Once you visit the website, you find negotiated discounts and viable coupons to utilize while shopping products of your favorite brands. It offers whopping discounts up to 90% off! Don’t miss our regular deals updated each day. A deal per day and per city! The victory is based on community monitoring. Make sure you fetch the best coupons as various offers can be limited in time. Click for promo codes.
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Groupon is a geolocated promotional and event sales service created in November 2008 in Chicago. The US site specializing in low-cost bulk purchasing already holds the record for the fastest growing company of all time. After expanding its North American offering, the network is now established in Europe, Asia, and South America, on more than 100 marketplaces. Two years after its appearance, the US site generated $ 500 million in profits at the end of 2010. A forecast reevaluated at $ 2 billion by the blog All Things Digital. Forbes magazine recently rated Groupon as "the fastest growing company in history." Other observers such as analyst Lou Kerner of investment firm Wedbush Security believe that “it is today the undisputed leader in the geolocated e-commerce market.” Get promo codes.
Groupon focuses its offerings on a particular commercial niche: those of businesses and service providers related to the world of "leisure" in general, and "personalized" services in particular: trendy restaurants, traditional breweries, lounge bars, shopping centers form, yoga class, cooking class, etc. The marketplace has built its success on several aspects which combine sales event and social, geolocation, and offers very high discounts on products and services available online. Its operating principles make the most of the several known sales techniques. The discount site relies on its network of sales teams that negotiate the number of discounts directly with broadcasters. Because of the "bundled" nature of purchases, the company can negotiate very large discounts ranging from 50% to 90%. Click for voucher codes.
Promotional offers are visible 24 hours with a main "deal" featured, and secondary offers. Internet users choose the city that interests them and subscribe to offers distributed in their geographical area. They then receive the discount offers available in their locality. They then go through the platform to make their purchases, enjoying a negotiated price. The second principle inherent to Groupon: the collective purchase. To be validated for each buyer, the promotion must reach a minimum quota of buyers, which can vary from a few tens to several hundred for the biggest deals. Only when the quota is reached is the offer "triggered" and buyers can claim it from the broadcaster. Promotional offers depend on the participation of members.
Groupon also offers a sponsorship system which gives access to additional promotions to sponsors who recruit other users. The site has also implemented the Facebook Connect feature which facilitates the distribution of offers between members of the community. It also relies on its network of Twitter accounts to boost the viral effect. Like its Fan Pages Facebook for each city where promotions are broadcast. The group purchase guarantees the generation traffic to the outlets of the broadcasters, which helps the loyalty of businesses affiliated with the platform that is primarily seeking visibility. If you have a small business and consider a promotional operation, it is useful to know well the target core of the platform. This business model is simple and effective. The company pockets 50% of the price paid by the buyer. The rest goes to the provider, who hopes to be better known and retain customers. Get discount codes.
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