Olay is one of the leading cosmetics brands in terms of positioning. It has different names in different countries until 1999, it is known in South Africa and North America as the Oil of Olay. However, in Britain, it is called Oil Of Ulay. And in some European countries, the brand is known as the Oil of Olaz. The Oil of Olay brand was founded in South Africa. It was established in 1949 by Graham Wulff, a chemist from Durban, a town in the KwaZulu-Natal province of South Africa. The name of the brand was chosen by Wulff himself. It refers to the lanolin. It is the main ingredient of its products. At first, it was a unique product, with its pink texture and packaging. In commercials, they often spoke of the "secret of beauty". It quickly began to be distributed in countries around the world. The international strategy was the adaptation of the trademark to each country. In 1985, it became the property of Procter & Gamble. It was only in 2003 that it became one of the group's brands, generating more than $ 1 billion a year. The group has launched several other brands, for example, Total Effects, Complete, Regenerist. Some of them are present only in one country, Quench in North America, White Radiance in Asia and Olay Vitamins in the United States. In 1999, the "anti-wrinkle" category of products was launched. The goal was to keep a young image of the company. Oil of Olaz is a brand of creams mainly for the face. One of the best-known products is Beauty Fluid. It is suitable for all skin types, even sensitive skin. Other products of the brand are the daily cream day cream Classic-fluid moisturizing special sensitive skin. The trade name has its own line of makeup removers and cleansing wipes. Enjoy Olay promo offer!
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