Gillette My Razor, the finest blades since 1895. World’s number one in mechanical shaving, the association has applied the precept since its origins- its founder King Camp Gillette. Blades and not razors are the foundation of the product's success. It is a wise choice which translates into the control of more than 60% of the world market and a presence in 145 countries. In 1924, King C came up with an innovative technology. Although a leader in emerging shaving market, he introduced compatible blades. The launch of a new model competed with new blades. The price of “New Improved Gillette Safety Razor” amplified backed by a colossal marketing campaign. Called a safety razor, this mechanical razor is made up of a very thin, double-edged blade stuck in a support. No need to put it on a leather to sharpen it: it is disposable! Click for promo codes.
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King C. Gillette wanted to change the world! Gillette My Razor now offers a disposable razor. It remains to be perfect, harden and sharpen with steel blades, expanding the handle so that it fits more easily in the hand. The company regularly innovates and launches new patents. the two-blades in 1971, the disposable in 1975, the sensitive springs in 1990 with the Sensor, the three-blades in 1998, the swivel ball for the future Fusion ProGlide Flexball. It sells its packs of blades at prices that are high and spend huge amounts of money on marketing. It is present in Germany since 1908. King always thought to invent an object that, once used, would be thrown away. The consumer would always come to ask for more. With each new customer, you build a profit base. Later, it was Gillette that brought the disposable razors to the market. Click for promo codes.
Introduced in the United States in 1985, Gillette Contour Plus is equipped with the first cartridge (Lubrastrip) with a lubricating pad that deposits a protective film on the skin. This innovation benefited in 1989 from the first campaign introduced simultaneously in 19 countries, North America and Western Europe. Slogan: "The Best Man Can Get". Sensor, the first universal razor launched on January 2, 1990. In the first year, twenty-eight million razors and 424 million refills are sold in 17 countries! In one year, Sensor wins 31% of the market for the razors. The success exceeds the forecasts! Imagine a razor that can feel every tinge of your face with both blades continuously detecting every curve and detail in your face automatically. The sensor was created for a closer shave, a smoother shave, more secure than ever. It took no less than ten years and 22 patents filed for the research center in Reading (near London) to move a flexible razor that follows the curves of the face-to the final product. Computer-made Sensor required two major innovations: the laser welding technique on 13 different points to fix the blades that do not dull the cutting edge of the steel has the "close" control by a video system that provides 20 tests. Get discount codes.
Gillette's biggest advertising Sensor now holds more than 60% of global market share. Moreover, this one being without limit, it creates Sensor Excel in September 1993. Excel consists of elastomeric strips to soften the skin and pull the hair, a lubricating pad, a handle with elastomeric striations and cut diamond tip for better grip. It later launched in the United States the female version of Sensor. A special feature of this razor: it was designed by Jill Shurtleff, the only female designer of the group. More than fifty million women's razors have since been sold in Europe and North America. After the women's razor, the brand enters the segment of women's shaving preparations with Satin Gel. Looking for discounts? Click for voucher codes.
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