At the end of the 1960s, the way of life in the United States changed rapidly: more leisure, the social role of women changing, questioning social norms. The new generation was digging away with the old. And in terms of dress, a new look appears the "jeans T-Shirt". Donald ("Don") and Doris Fisher decide to seize the opportunity of these upheavals by opening a store sticking to new consumer expectations. At first, it would propose jeans and records. Doris preferred the name Generation Gap but considered it too long. The Gap brand opened the first store in 1969 in San Francisco. The moment was ideally chosen because the tapered jeans went out of fashion, and the young created their wardrobe with the style. The brand has been able to retain their customers and diversify their offer to date. We give a real identity to youngsters and fashionistas and create an image that will make all the difference. Our new creative team insists on quality and focuses on jeans and T-shirts. It requires that they are available in the most styles, colors, and sizes possible and that each room is permanently available in stores. The trade is a simple idea: to make it easier to find a pair of jeans, and remain committed to this basic principle. The collection is therefore everyday basics for a clientele of all ages. Each garment is ordinary, underrated, unpretentious and familiar. GapKids, BabyGap, and GapMaternity are all in the same spirit of clothing for children, babies, and pregnant women. The brand also offers Gapbody, underwear, sweatshirt, eau de toilette as well as accessories. All Gap products are laid back. The brand collaborates regularly with creators, like Pierre Hardy or Derek Lam. Click on GAP coupons!
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