Dockers is a brand belonging to the Levi Strauss & Co. Group. It was established in the year 1986. Deeply American in its roots, it was primarily built around the chino, although it now markets a wider range of products. The cut of their flagship model: "The Alpha Khaki" is a so-called tapered cut (fitted to the calves, but comfortable on the thighs), inspired by the uniforms worn by American soldiers during the Second World War. Surprisingly, at the time, the idea of reducing excess calf tissue was initially born from a scarcity of canvas.
We highly recommend Chinos offered in a wide variety of cuts (all rather modern), designed to satisfy different morphologies. The fact that the brand offers a wide variety of colors and materials (velvet, stretch-cotton, and herringbone) is also a big advantage. Have you shopped your chino yet? Click for promo codes.
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Dockers founded in 1986 and is part of the Levis Strauss group. It was Jeaner Levis who launched the brand around a specific type of trousers: chino. As a result, it is difficult to dissociate Dockers from the image of its famous "Khakis". Quality is at the rendezvous and the price is right. However, we advise you to stick to their offers of chinos, shorts, and other trousers; which are better value for money and come in beautiful design complimenting their shirts or jackets. Click for discount codes.
History of the brand
It was in 1986 that Dockers appeared. This brand, from the Levi Strauss group, was initially dedicated to Khaki: a canvas easy to maintain and at a lower price. Inspired by the everyday life of the people of San Francisco, we witness the style gradually gaining ground in the men's locker room. In 1990, the brand was exported and positioned worldwide as one of the most casual clothing brands for men. Today, even the great couturiers, from Chanel to Jean-Paul Gaultier put themselves in khaki. Get your promo codes.
Relaxation is the watchword of the brand. It is here at the rendezvous with straight pants, slims, etc. We snap little extravagance the next year: the appearance of camouflage patterns on some pants. Dockers rejuvenate its range including a new model at the intersection of chino and jeans: the Alpha Khaki. It also revives its communication with an operation that will allow you, from Thursday to Saturday, to exchange old pants against a new Alpha if you manage to locate the Airstream caravan of Dockers in the streets of Paris.
The Alpha Khaki is a khaki canvas thicker than a classic chino. It is a versatile chino with the cut more fitted on the hips as for flattering jeans. The Alpha Khaki is available in 9 colors, from brick to navy blue through sand, and in 3 finishes: Scraped (slightly worn, "1 year"), Dirty ("5 years") and Destroyed ("10 years "). These pants originally were a military garment to be worn by civilians in America 50-60 years. It is the trademark that helped to popularize this type of pants in recent years. But for some seasons, the classic chino was conceived with its straight cut.
We felt the trend by launching a new generation of chinos years ago: the Alpha Khaki Dockers! As for the skinny, it corresponds to a usual slim fit of jeans. It is closer to the calf with a tight trouser bottom while remaining relatively comfortable at the thighs. It presents a good collaboration of quality, comfort, and style.
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