It is a brand specializing in the creation of low-cost footwear, leather goods, and fashion accessories. The brand was created in 1972 in Montreal by Aldo Bensadoun. He grew up in Morocco and France with parents who were shoe merchants, before going into exile in the United States to study engineering at Cornell University. A vacation weekend in Montreal at the end of the 1960s convinced him to finish his studies at McGill and to settle in Quebec. He started his career in the shoe business at Yellow, where he runs Salon Six. The trademark offers trendy men and women's products at affordable prices. He knows the tastes of customers well before them. Not only did Bensadoun adapt to the times, but today he sells his shoes to the Middle East. Even the New York Times crosswords have dedicated him king of the shoe! When you walk through the store, you can observe the shelves with showy pumps, studded booties, and leopard-print ballerinas. Which model sells the best?? How high of heel?? All this by discreetly scrutinizing the outfit must reflect the image of the brand. 40 years later, the brand is present in more than 700 stores around the world, including Canada, the United States and several regions in Europe, the Middle East, Australia, Africa and Asia. Every Saturday, the president and chief operating officer of and right-hand man of its founder make his shopping tour. By the end of the 1980s, it had only 80 branches, all in Quebec. The chain now has 1,000 in Canada, the United States, England, and Ireland. And that, not to mention the 600 franchises operated in nearly 80 countries. The Aldo Group also owns the Spring, Call It Spring, Globo and Little Burgundy banners, which include nearly 300 stores. Do you know that a good manager is valued by the way he classifies purses? The handbag is an impulsive purchase? If the customer wants one and you do not have it on hand, it's a lost sale. The music in the stores is chosen at the head office, the lighting is designed to reveal every detail of a heel or a gimp. Even for franchisees in the Middle East, it is at the head office of the borough of Saint-Laurent, Montreal that decides the pace of showcases. We know the customers better than anyone and the marketing is impeccable. It has become the largest shoe designer and retailer in Canada, and one of the most efficient in the world. Don’t miss the Aldo discount code here!
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