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The Adidas brand was registered on August 18, 1949, in Germany by Adolf Dassler, nicknamed Adi. He used the first syllables of his first and last names to name his company: Adi Das. Adolf Dassler was the son of a Bavarian cobbler specializing in the slipper. In the 1920s he realized his first sports shoes from surplus leather of the German army. His brother Rudolf and he run the family business. But it seems that the two brothers ended up being unable to work together. They separate after the Second World War.
Adolf Dassler founds Adidas
At a time when Adidas could not keep up with the demand for the French Federation of Athletics to be upgraded after the Olympics, it continues to sponsor athletes and athletes from all walks of life. The brand ADIDAS has a very special history and always linked to the field of running.
Adi (Adolf) Dassler was a son of a Bavarian cobbler. He made his first sports shoes with the help of two cobblers, all of the leather. From the start, it adopts 3 basic principles: sports performance, protection against injury, solidity.
At the beginning of the summer of 1924, he associated himself with his brother Rudolf, whose extraverted personality opposite to his own is a valuable complement. They register their business under the name " Dassler Shoes Factory, Herzogenaurach ". It was quick, a dozen people joined the family business, which then produces 50 pairs of shoes per day. Wouldn’t you wish to shop one right now? Use our voucher code to shop.
The company grew and then went on various contracts and made, for example, ice hockey shoes. Adi Dassler does not lack ideas. Gradually, the brand grew and became established in the world of sport and Olympics. After the death of Adi Dassler in 1978, the company remains in the family. The years following represent a rather difficult transition period. While remaining within the family, the company changed its status in 1989 and became a joint-stock company.
In 1994 the company showed sales and profits again on the rise, and between 1995, on the stock market. In 1996, a new logo was chosen, and a new generation of athletes symbolized the brand, including Kobe Bryant, the young American basketball superstar. Everything here is done to give an image of modernism and innovation. Grab your favorite pair now using exclusive promo code.
Adidas stands at its best with sales of more than 10 billion dollars, and its 12,829 employees worldwide. In the 2000s, global stores opened in the capitals. Adidas Originals, Mi Innovation ... the brand is even associated with artists like Madonna.
Adidas is associated with big sports names
More than simply sponsoring, the brand is associated with other big names in sports such as Teddy Riner,... It is even found in biathlon or cycling. With Messi's new ball in front of Cristiano Ronaldo, it is a further victory, somehow, carried away by the brand.
Adidas now extends its empire on many sports, but its roots are from the beginning inked with running and athletics. Click to shop using discount codes.
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