Creating Brand Cool: Brand Distinction in the Online Marketplace
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Creating Brand Cool: Brand Distinction in the Online Marketplace

In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual produ
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ASEAN Law and Regional Integration: Governance and the Rule of Law in Southeast Asia's Single Market
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